Announcing the return of USPG 21.09.2016
It is nearly four years since we changed our name from USPG to Us – and launched ourselves into a new era with a reinvigorated desire to participate in God’s global mission.
During 2015, we undertook some research to discover how our new brand had been received. We learned that, while our partners in Britain and Ireland and around the world greatly appreciated the energy, values and practical work embodied in the Us brand, many remained saddened that we were no longer referring to the gospel in our name.
In response, we have decided to move forward with our original name USPG, albeit it in a modernised form; the acronym USPG will now stand for United Society Partners in the Gospel.
As well as reintroducing ‘gospel’ into our name, the new meaning of USPG emphasises our focus on working in partnership with the world church, while also encouraging the Anglican Churches of Britain and Ireland to participate more deeply in that partnership.
The official change to USPG was launched at the recent Greenbelt festival at the end of August, which showcased both a new USPG logo and a visual style that looks a little different from that associated with the Us brand.
Be assured, in all our communications, we will be maintaining our focus on the important and inspiring work of our global partners. This remains an integral part of who we are and how we communicate as an organisation.
We have been so grateful for your support and encouragement throughout this process. Thank you for sharing your views and concerns with us, and helping us to continue developing our engagement with mission.
We hope you are as excited as we are about this change to USPG, and about this next step in our journey of moving towards an approach to overseas mission that is truly inclusive and empowering.
Chief Executive, Us
Our evolving name
1701: The Society for the Propagation of the Gospel in Foreign Parts (SPG) is created by Royal Charter
1965: SPG and the Universities’ Mission to Central Africa (UMCA) merge to form the United Society for the Propagation of the Gospel (USPG).
2012: We change our name to The United Society, to be known as Us
2016: We become USPG (United Society Partners in the Gospel)